Online reviews: atchikservices obtains NF Service certification for its moderation activities
atchikservices obtains NF Service certification for “online reviews” as a subcontractor approved for the moderation of numerous websites. This is the 15th site to demonstrate its compliance with strict requirements for handling user reviews.
atchikservices is a company specializing in services for companies and brands to help them manage their presence and develop their audience on new media. Its four main activities are monitoring, webmarketing, community management and moderation. It is for this reason that the company has committed itself to successfully obtaining NF Service – avis en ligne certification.
Comment management is a growing business for us,” says Pierre Duhau-Laurent, Marketing and Communications Director atchikservices. To stand out from our competitors and assert our quality, particularly in a competition for GDF Suez Dolcevita, we have provided objective guarantees of the rigor of our services with certification.” Before continuing “our teams followed the development of the NF Z74-501 standard and they assessed that we were not far from the criteria, as we have always been committed to delivering quality services. Since the terrorist events of January 2015, we’ve seen that media outlets, in particular, are looking for serious service providers to manage comments published on their online articles. Human quality is then essential to analyze content and judge whether, for example, a comment is racist or anti-Semitic or not. Automated management algorithms can’t do it alone…”.
The atchikservices moderation platform is based in Toulouse. It ensures 365-day availability, 24 hours a day, in 25 languages.
What is NF Service certification – online reviews?
Certification is proof, attested after an audit by AFNOR Certification, that the system for collecting, moderating and processing reviews offered by atchikservices complies with the requirements of standard NF Z74-501. It indicates that atchikservices offers its services by meeting precise criteria, among the most demanding on the market, and in particular that :
- rules for collecting, moderating and publishing notices are posted ;
- there is no selection of consumers who can post a review, nor of published reviews;
- opinions correspond to consumer experiences and identified authors;
- the consumer is informed if his opinion is rejected;
- the company that manages the notices cannot modify them;
- consumers can report a review that seems suspicious;
- professionals have the opportunity to respond to notices ;
- notices are presented by default from most recent to oldest.
As with all NF Service – avis en ligne certified organizations, atchikservices will be audited regularly to ensure compliance with certification criteria.
Fifteen sites have been awarded NF Service – avis en ligne certification by AFNOR Certification: GDF Suez Dolcevita, Nomade aventure, LDLC.Com, VPN Autos, Vinivi, Trusted shop, Bazaarvoice, Concileo, FIA.NET, Net-reviews, Citroën advisor, Pages Jaunes, Mum&Friends (for avisdemamans.com), CCA International and atchikservices.
