AFNOR Éditions publishes “La stratégie facile ! – A strategy-building workbook”.
Building and implementing a strategy is the core activity of a business leader. This is the purpose of the original book, written by Frank Rouault and Jean Segonds, with a preface by Geoffroy de Becdelièvre, Chairman of Marco Vasco.
The principle behind the book is simple: just open it and let yourself be guided. Imagined by the two authors as a workbook, La stratégie facile supports and encourages reflection in the design of a creative strategy. Throughout the pages, the book also offers food for thought and inspiring questions to inspire innovation in professional activity. It’s a fantastic practical and operational tool to help creators, entrepreneurs and decision-makers ask themselves the right questions and clarify their ideas.
To make the most of it, readers are invited to :
- leaf through it to discover the questions it contains, locate them and know where to write down your ideas;
- Keep it with you for frequent reference;
- write down the ideas that come to mind as the days go by;
- use it to decant and refine your thoughts ;
- possibly share it, work on it with others to broaden your field of vision.
This book has been designed as a real brainstorming tool to help you build the fundamentals of strategic thinking in a practical way. It is also useful for delving deeper into the specifics of your business, providing you with a practical, operational roadmap for executing your strategy. So, decision-makers: get out your pencils for a constructive break!
> ISBN 978-2-12-465635-6 – 140 pages > Published: November 2017 – Go to online store
THE AUTHORS
Before setting up and running the consultancy Practical Learning the smart way to lear, Frank Rouault worked in France for Achieveglobal, in Europe for Herman Miller and in North America for Goëmar International. A foreign trade advisor, he holds a PhD in Business Administration (Grenoble École de Management), a master’s degree in entrepreneurship (GEM) and a BBA (Bachelor in Business Administration) in international trade (ESSEC). Frank Rouault has written or co-authored a number of books published by AFNOR, including La vente B to B – Le grand guide pratique (with R. Grand-Clément and M. Ramis, 2017), Le management optimal – Concilier performance et bien-être au travail (with C. Drugmand, 2016), Une idée sur les idées pour la créativité (2015), Construire les succès – La motivation des hommes est le futur de l’entreprise (with P. Clément, 2010).
With over 40 years’ experience in the IT (Information Technology) sector, both in major international groups and with start-up companies, Jean Segonds has acquired extensive experience in operational management, sales management, strategic vision and marketing targeting. As an executive, he has worked in France, the United States and Great Britain. In 15 years of interim management and consultancy, he has worked with nearly forty different companies, both in crisis situations and in cases of rapid growth. He is an alumnus of École Polytechnique and the University of California at San Diego.
If you have any questions, would like to receive a PDF or printed copy of the book, or would like to talk to an author:
AFNOR Editions press contact: Olivier Cots – +33 1 46 05 82 59 – +33 6 85 41 48 32 – ocots@aricom.fr
About AFNOR Editions
AFNOR Editions is one of France’s leading publishers of professional and technical books. With a catalog of more than 500 books available, AFNOR Editions publishes some fifty expert works each year, covering all the crucial themes of the economy and business life: energy performance, environment, human resources, construction, agri-food, risk management, project management, management, quality, sustainable development and CSR, business intelligence, intercultural, professional efficiency… As the official distributor of voluntary standards in France and a true reference in the field (30,000 French, European and international standards), AFNOR Editions is an activity of the AFNOR group, which designs and deploys solutions based on voluntary standards.
