A book for success in the UK and Ireland

Niamh Browne-Tixier and Laure Dykstra draw on all their experience in a new book designed to help those who communicate, negotiate and work with partners in the UK and Ireland.

With 300,000 French nationals established in the UK, and over 3,000 French subsidiaries, the UK is the leading European country for French companies, and second in Europe (behind Germany) in terms of sales. Every year, many young – and not so young – people cross the English Channel to work in England, Wales, Scotland or Ireland. This book is a direct response to their needs, as well as those of French professionals who work with British and Irish companies on a daily basis. It details and analyzes the cultural specificities of the UK and Ireland, and reminds us of the fundamentals of both countries.

HAVE THE RIGHT REFLEXES

The authors present the essential institutional, geographical, historical and sociological framework. The global context is set out, followed by a look at corporate culture through concrete examples of organization, working methods and communication. How do you introduce yourself or greet someone? What formalism is expected in writing? How to handle humor? This book bridges the gap between history, culture and the world of business negotiation.

Enriched with recommendations and advice, as well as testimonials from professionals, this book provides the tools and references needed for cultural adjustment to optimize relations with the British and Irish.

THE AUTHORS

Niamh Browne-Tixier, of Irish and French nationality, holds degrees in literature and education in Ireland and France, and a Master’s degree in intercultural management from Dauphine University in Paris. She has managed multicultural teams for almost 30 years. Since 2002, she has been running training programs for managers of multinational companies, NGOs and government agencies to develop their skills in international communication and negotiation. In addition to her consultancy activities, her research focuses on the specificities of Irish and French culture and the relationship between language and culture, leading her to deepen her professional and personal ties with both countries.

Laure Dykstra is a Leadership and Multicultural Consultant specializing in supporting international executives and managers in their strategies for change, multicultural team management and global skills development. With a 22-year career in investment banking in France and abroad for Natixis, Caisse des dépôts et consignations and Banque Indosuez, she is a graduate of ISG and the Institut des Langues Orientales in Chinese, bilingual in English and fluent in five languages. She lived in England for several years as a teenager, attended an English school and worked with British people for over 10 years in finance.

> Order the book “Communicating, negotiating and working effectively with partners in the UK and Ireland” – Ref 3465540 and 978-2-12-465-540-3 – 250 pages…